Data and analytics build off of each other to deliver deep understanding, or insights, into your user base. Insights provide essential wisdom about your users and reveals actions you can take to better your business. However, these insights cannot be obtained without analytics, and analytics is useless without data.
Think of the three as a step-by-step list for understanding your customers:
- Step 1. Collect data
- Step 2. Apply analytics
- Step 3. Interpret insights